Before the average person buys a car, they spend 11 hours doing online research to find just the right model. Do they think about where to buy it from, though? Probably not. But they should…
In Canada, there are three main types of car dealer – franchised, independent and supermarkets – you can have a good experience at any one. You just have to find the one where you feel most comfortable and happy.
We recommend three things to help you find the right retailer: find independent reviews and ratings; look through the company’s website; and, see if they are members of any recognised industry organisations.
Thankfully, the days of dodgy dealers are swiftly becoming a thing of the past, as customers start to buy cars from ‘retailers’, who offer a good-quality car with great customer service.
What’s more, the internet has made the whole market much more transparent. Both you and the retailer can check similar cars for sale all over the country, so you can be sure the one you’re interested in is priced fairly.
In other words, you can find the car you want, turn up at the retailer, and feel much more confident you’re buying the right car at the right price. In many cases, you can also turn up with an independent valuation of your part-exchange, so you know the whole deal is fair.